![]() ![]() These findings have useful implications for retail outlets-online as well as instore. You must have a licensed driver who is over 21 accompany you. Further, the purchase to visit ratio was found to be higher in instore than in online shopping. Regular physical exams help your doctor track any changes in your body that may mean you have an underlying disease or condition. ![]() While in general shoppers preferred online outlets, they demonstrated greater loyalty for instore outlets. Further, as expected, these values impacted shopper behavioral and psychological outcomes in complex ways. ![]() We test the hypotheses with data from actual online and instore shoppers and find that as expected online shopping provided higher utilitarian value to shoppers and instore shopping provided higher hedonic and social values. Building on existing literature in the domain we propose the characteristic aspects of values derived by shoppers in online versus instore shopping formats and their distinctive impacts on the psychology and behavior of shoppers. In this study we assess the various values-utilitarian, hedonic and social-provided by online and instore shopping outlets and their impact on shopper outcomes such as the choice of outlets, loyalty to the outlet and purchase behavior. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |